Heidi Lou Designs' yoga mat collaboration celebrates all women
Launched on International Women’s Day, the mat features a design illustrated by the local artist, and aims to champion inclusivity and femininity.
Published 8 March 2022
Written by Nicola Clark
Photography supplied
Local graphic designer Heidi Eiser of Heidi Lou Design has recently partnered with Australian brand Yogat to create a yoga mat celebrating diversity among women.
The design, titled ‘Belle’, features an assortment of illustrated feminine figures in differing yoga poses. As part of the process, Heidi brought together real women from our region for a day of yoga, and created the design by tracing each body shape captured in the shoot.
This year’s International Women’s Day campaign theme was #BreakTheBias – and Yogat is hoping this artwork will challenge perpetuated stereotypes and unconscious bias of who can and cannot practice yoga. They want to encourage women of all shapes and sizes to look to the activity as a healing force, both physically and mentally.
For curve model Heidi, a vocal advocate for women’s rights and body positivity, the collaboration means women of all walks of life can see themselves represented in the artwork, and show that yoga is for every body and experience level.
The stylish yoga mat is now available online here.
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